Brand Strategy
Today, entities are challenged to find their specific positioning in their market, but also in their social and cultural context. What do we stand for? What’s the reason why of our existence? When the fundamental questions about the identity and positioning are answered, things are getting much clearer and opportunities will show. Start rolling.
The brand’s identity is reflected in all actions. Every communication, every interation is important. We look at brands holistically. Our interdisciplinary approach enables us to develop sustainable brand and communication strategies. We empower the companies we work with to make a real difference – on all levels.
Together we’ll do:
- Brand identity and strategy workshops
- Analysis of the market and stakeholders
- Communication strategies
Brand Design
A brand is like a person: it’s got a personality and an individual appearance. Brand design is all about conveying these inner values and strengths to the outside world. Character and authenticity are going to connect us with the right people due to the right reasons.
We elaborate our designs with care and passion. Our goal is to create a visual world that fits to our client’s needs and resources. Designs that are agile, that can evolve over time and still be consistent.
We develop:
Visual identities
Tone of voice
Brand Design guideline
Imagery
Images are the first thing we notice. They make us stop in the constant stream of information and communication. Instantly, they give us an idea about the topic and quality of a certain content. Expectations are high. An image must be fresh, modern, and distinct in style. Content and composition must be right.
Defining an image style
First, it’s about finding a visual language – a consistent style across all media and contents. Photography, illustration or information design – still or moving, all three genres in line or focused on one.
Production of imagery
Second comes the image stock. What are the main topics? What’s the budget? In some cases purchasing images from a commercial database is wise. Often an own photo shoot leads to the best outcome value in quality, quantity and costs. We know a lot of great photographers and we’re happy to give you a hand in the development and setup of your very own image world.
Image database management
Corporate imagery needs to be managed and developed over time to make it an integral part of a brand’s identity. Structure and established processes help to do so:
Set-up of an image database: The right images at the right place.
Licensing and image rights: Keep some important things in mind.
User guidance: Instructions and trainings to keep the style.
