Are you getting sustainability fatigue?

Sustainability is everywhere and it can create fatigue. In this 3-minute video, I explain why sustainability is still important and what you can do to avoid using it as just another buzzword.

Basically, you need to remember three things:

1 – Sustainability is not a trend. It’s a new era.

2 – It’s not just about doing less harm, it’s about doing more good.

3 – Don’t say what everyone is saying, find your own words.

Watch the full video if you want to know the whole story behind it.

Sarah Martin, Brand and Sustainability consultant at Karlie, explains how you can combat sustainability fatigue.