Keen Innovation
Future now.
Keen Innovation Ltd is the independent innovation lab of Basler Kantonalbank and Bank Cler. The young team develops new banking solutions in collaboration with their two funding banks and local and international start-ups and Fintech companies.
The straightforward design with strong contrasts signalises power, openenss and hunger for new paths. Based on the existing design we worked with the team on their brand identity, tone-of-voice and engagement strategy and developed three first communication means for them.
A screen animation for the Swiss Fintech fair
Where is the future taking us? What’s important today and what could be different tomorrow? Keen is interested in the opinion of others and does some market research with a simple poster-sticker trick.
Innovation is best when shared. Keen creates a little booklet that invites to get creative. To be done for oneself or with the team at work, school or home.
