Quintet private bank has opened its offices in Switzerland in May 2020. The bank is part of the Luxembourgish Quintet group (former KBL), which started operating globally under the new name and branding in January 2020. Switzerland takes a leading role in regards of the rollout of the new brand and branding.

The bank approached us with the desire to come up with a new icon concept: different from the general icon world, accessible for everyone and utterly their values and personality.

We came up with a solution that’s reduced to the max in terms of forms. No fringy extras, nothing too complex. Simple and sharp they give clear information. A set of basic geometric forms and clear lines are our starting point and evolve their meaning in the context of their use. It’s getting more playful with colors. Two colors melting into each other for a human, empathetic look and feel. Reflecting the bank’s guiding idea “not either/or because both is better”. Fluent, elegant and warm, but still with enough contrast for readability in all sizes.