Bank Sarasin & Cie Ltd
Sustainable image world and publications
Annual review and sustainability report
The private bank Sarasin & Cie Ltd from Basel looks back to a long history of sustainable banking. The heritage and tradition should be reflected in their global imagery.
Based on the new core positioning we developed their new image style with strong nature images that reflect their care for the environment. Change in focus, topic and color schemes allowed to build a categorial system that ensures recognition in all media. Several workshops, trainings and the design of divers publications helped to establish the new imagery across all divisions and regions.
