Sustainable imagery for a global bank

Development and establishment of a sustainable image concept

The demand for sustainable investment options is growing on a global scale. We collaborated with a major Swiss bank to develop a new image concept that supports their sustainable communication strategy. It’s fresh, it’s human and it clearly links to innovation and real impact - all in line with the 17 UN Sustainable Development Goals.

Also, we helped in the set-up of the bank’s new global image database. In order to enable optimal storytelling and exclusive content most imagery was done in own photo shoots. In total, we planned, produced and managed more than 50 photo shoots in more than 10 countries.

In postproduction we’ve been responsible for the selection and editing of the final images. But work doesn’t stop there, in some sense, it just begins. The management of the global image database and the training of the database’s user are a crucial element to guarantee high quality in corporate imagery. Only if access and usage of high quality images is easy for everyone, imagery becomes the powerful brand element which it is.